This is going to be a touchy subject. Some may get offended some may disagree and some will grasp the concepts. The only thing I ask is to keep an open mind. I am going to be as blunt and direct as possible. We are here to make money not to play around with emotions. Let’s get into it.
Your Products/Services Suck
Yes, you read that right. Your products and services suck. Everyone thinks they have the best product and because they have the best product it will make them a lot of money. The fact is nobody cares if you have the best product on the market. So, get that BS out of your head. Products do not sell themselves, if that was the case then why would a company need you? People sell products period. This is definitely in my top list of reasons why people don’t make money. Because of the lie that products sell themselves, they do not take the actions needed to sell the product. But if you can grasp the concept that your product sucks, then you will understand that it will take a lot of work to sell. It's like when people join a team that’s already winning. They come in with that mindset that we will keep winning.e They are not as hungry. But when a person joins a team that is losing, they come in with the mindset of how can I make this team win. You need that mindset of how can I make this team win.
Habits to Pick Up
When I first joined a network marketing company, I asked one of the top earners how can I get to their level. Her reply was you have to read. You need to start learning and studying business. I was 27 at that time. Now keep in mind, in my entire life I can only remember reading about 5 books or less. I hated to read. But I wanted that money so guess what, I was reading every and any book I could get my hands on in that subject. Then my hopes got crushed. At a conference in Houston, I was introduced to one of the top earners. I was telling what books I was reading and what books I have read. Instead of him congratulating me on taking the steps to become a top earner he gave me my next big lesson. He said reading books is great and all but how much have you applied. I sat back like damn I was so crushed. But he was right, how much did I apply. So now back to the drawing board. From that day forward when I read I apply. Now instead of reading a bunch of books, I read the same books over and over. After I read the book I apply the information that I learned. So, the habit you need to pick up is reading and applying.
Skills You Will Need
If you have followed me for any amount of time you have heard me say this before. You need 2 main skills to succeed in life. Sales and Marketing. Those are your two foundational skills. I always say marketing is more important than sales, but you need to learn how to sell first. Everyone whether they want to believe it or not is a salesman or saleswomen. If you understand the concept of sales its nothing more than getting people to act a certain way. Example: Children getting their parents to buy them a toy. Men getting women to go out on a date. Trying to convince people that you cannot sell. All those are example of selling. I have several blogs on this topic and will list a few at the end.
People Don’t Know What You Don’t Tell Them
For some reason, people assume that others should know what you have going on. News flash for you, people are not mind readers. People do not spend their entire day focused on you. Get over yourself. People only know what you tell them. They don’t know you're the hottest thing out until you tell them you are the hottest thing out. People don’t even know you have a business if you don’t tell people you have a business. Now some people will say, well hey I put it on my social media. But I would reply with how many times did you put it on your social media? Are you consistent or sometimy. See it takes people about 7 times for people to see your marketing before it clicks. This means its has to come across their screen about 21 to 35 times and out of that, they will only notice 7. So, don’t assume people have even seen your material.
Busy Vs Productive
Are you being busy or are your being productive? Being busy is a sign of fear or laziness. Being productive is taking the action you need to achieve your goal. Busy work will slow you down productive work will help you achieve your goals. To make this simple ill give you the strategy I use when prioritizing task. I ask myself this question I heard from a Zig Ziglar book. Is this going to get me closer to or further away from my goal? I kind of switched it around and ask myself this. When I’m done will it have made me money? Things that make money: Building a system to funnel people to the money. Getting in front of people somehow some way. Whether in-person, social media, radio, video, telephone. But somehow getting your message product or service in front of people.
This is one of my longer blogs but there are a lot of gems in this one. Everything is from firsthand experience which makes it more authentic. If I offended you good, now take something from this and apply it. Go out make some money let’s get it.
The only limit to our realization of tomorrow will be our doubts of today.